Bankrupt ebike startup VanMoof finds buyer in F1’s McLaren Applied

3 min read
Bankrupt ebike startup VanMoof finds buyer in F1’s McLaren Applied

VanMoofers, rejoice — the ebike gods have not abandoned you. Yesterday, McLaren Applied and its escooter department Lavoie announced they had agreed to purchase the bankrupt ebike startup. 

The details of the deal have not been made public. However, the F1 engineering and technology company stated that it would invest in stabilising and expanding VanMoof’s existing business. This will be in the realm of “tens of millions” of pounds in the short term, according to McLaren Applied Chairman Nick Fry, quoted by Reuters

“This is a huge opportunity for us as this [VanMoof] is a company with a brilliant product,” Fry said, adding that it would be “no walk in the park” due to the financial difficulties the startup had gotten itself into. 

Perhaps the biggest shift to VanMoof’s operating model will be the abandonment of its in-house-only store and repair model. Instead, the bikes will be available to purchase and, importantly, serviced, at third party retailers. The brand, Fry assured, will remain the same, capitalising on the loyal following the record-funded startup amassed during its first years of operations. 

In a statement issued on Thursday, the buyers said they would “combine and integrate” the companies’ premium capabilities to create a “next-generation e-mobility business and establish a world-leading premium e-mobility offering.”

Building an e-mobility legacy on F1 experience

McLaren Applied used to be the tech division of the McLaren Group, best known for its luxury supercars and elite motorsport vehicles. Itself acquired in 2021 by British private capital firm Greybull, the company continues to supply advanced engineering and technology solutions to high-level motorsport such as Formula One, and a range of other transport modalities. 

Lavoie was founded by McLaren Applied and announced its first electric scooter last year. It comes in two models — the Series 1 and the Series 1 Max, with price tags of €1,990 and €2,290, respectively. Its customised motor can deliver a peak output of 900W, reaching top speeds of over 40kph, and its Samsung 21700 battery over 40km of range for the standard model, or 60km for the Max version. 

Lavoie escooter in white on an incline